THE FOURTH ANNUAL ZANZIBAR TRADE EXHIBITION ZURA participated in the Fourth Annual Zanzibar trade Exhibition, in order to raise awareness to the public, concerning ZURA functions and responsibilities, raising awareness is key for ZURA to move forward and achieve its set goals. ZURA makes sure the public understands its functions and responsibilities. ZURA PR officers are busy at work, raising awareness, and answering the public's questions ZURA staff are keen in raising awareness of ZURA functions and responsibilities, It is vital that ZURA staff communicate with the public so as to understand their needs.